Hi there, Hibiscus
2023 Color of the Year - Radiate energy, joy & a love for life
Hibiscus
A Vivid, Lush Fuchsia With a Matte Finish
Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.
Hibiscus has a bright, captivating energy, reminding us to embrace new things.
Vivid
Hibiscus celebrates extravagance and free-spirited adventure in the kitchen. The bold color pops against neutral palettes and sleek stainless.
Captivating
Known for captivating butterflies and hummingbirds alike, Hibiscus attracts new friends to your kitchen—so you can come together to embrace new shared passions, styles and recipes.
Lush
The luscious, irresistible energy of Hibiscus attracts powerful inspiration and fosters unexpected connections between color, pattern and textures.
The Hibiscus Collection
Kitchen meets couture. KitchenAid and Marta Del Rio bring high fashion and the kitchen together in an explosion of color: a brand new collection of looks inspired by the KitchenAid Color of the Year.
Create a Space That Turns Heads
We collaborated with Brittni Pertijs, Lead Color, Material & Finish Designer for KitchenAid, to explore how Hibiscus can play with a variety of color palettes to help express the way you want to feel when you're creating in the kitchen.
Welcome
Hibiscus attracts new recipes and friends to every kitchen.
Celebrate
Hibiscus flourishes unique styles and tastes.
Empower
Hibiscus energizes the inner maker to explore.
- BRITTNI PERTIJS
"Hibiscus empowers the inner maker to explore."
How Hibiscus Became the 2023 Color of the Year
Inspired by the trajectory of pink the last few years, starting with Millennial pink, the Global Consumer Design team chose a brighter, bolder fuchsia. Hibiscus reflects the energy-boosting hues seen in today’s art, design and pop culture.
A Lush Fuchsia That’s Bound to Turn Heads
Previous Colors of the Year
Colour of the Year 2022 — Beetroot
Embrace your playful side and rediscover the joy, fun and the unexpected in everyday things with our Beetroot that shouts energy and positivity.
Colour of the Year 2021 — Honey
Brighten up your year with a warm glow. Bring a welcoming feeling of harmony and closeness to your home with our beautiful Honey.
Color of the Year 2020 — Kyoto Glow
A color bright enough to refresh, but balanced enough to provide tranquility, Kyoto Glow inspires a natural, balanced and positive lifestyle.
Color of the Year 2018 — Bird of Paradise
KitchenAid launched its first Color of the Year in 2018, Bird of Paradise, in a full suite of small appliances.
Bold Ideas Stem From Beautiful Flowers
Color: The Heart & Soul of KitchenAid
The KitchenAid® Color of the Year celebrates the power of color to create mood, an emotion – it helps tell stories about who we are and what we dream about.
8 Ways to Infuse Hibiscus Into Your Life
Explore exciting, invigorating and captivating ways to infuse hibiscus into your dishes, beverages, design and more.
KitchenAid Brand Celebrates Color & Design
KitchenAid brand has transformed the Color of the Year reveal into a fusion of inspired fashion, color & products that draws people in—and ever closer together.
Explore more colors across the countertop and throughout the kitchen
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